Marketing 101: Understanding CPM

CPM is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad.

Formula

CPM = (Cost of Campaign / Total Impressions) * 1000

Check out our CPM Calculator to plan your ad budget effectively.